Writing a good blogpost can be hard, but there’s a lot of good advice out in the world (Like this great post from Jenny in Neverland) so I’m not gonna talk too much about that today. What I am going to talk about is how to get some more engagement on those blog posts.
This blog might be new and I’m no expert, but I’ve been blogging for more than 5 years so I do have some experience.
Share your post.
So, you’ve written the perfect blog post, what then? Most people aren’t gonna see it unless you make it visible. I like to share it on my social media platforms. Twitter, Pinterest, and Instagram are all good places to share.
If you wanna drive some extra traffic, sharing your post in Twitter blog share threads is effective but it only works if you put in the time. Other places to share is Blogarama, Bloglovin, Mix, and Blog post vote up.
Search Engine Optimization
You’ve probably heard it before. SEO. It sounds so technical and difficult but it doesn’t have to be. There’s some really nice guides out there that can tell you all about it, but basically it’s about telling search engines exactly why they should pick your blogpost / site to put in front of people looking for exactly what you write about.
Make them easy to comment on
People today aren’t willing to waste time. If they read your blog post but can’t find where to comment, they leave without doing it.
So making it clear where to comment is super important. Yes you want your readers to see a few of your other posts, but if they have to search between advertisements, ads for other blogposts and your author description, they’ll most likely give up.
The same goes if the comment section is too complicated. If they have to fill out too much information, sign in, and do weird picture puzzles, they say “fuck it” and move on.
Which leads me to the last point on this list. Mobile friendly. Today, a lot of people use their phones for a lot of their social media browsing. So if you want more engagement on your blog make them mobile friendly. If your target audience is sitting on their phones, browsing twitter and see your blog post, they will most likely go directly to your blog and not like it and wait until they get home. So if your site isn’t mobile friendly you could potentially loose a lot of readers, but you’ll also have a lot of negative traffic (people who go to your site but only stay for seconds, which search engines doesn’t like, but that’s a post for another day)
I hope my advice has inspired you a bit ❤